Strategy, Management, and Implementation
Pizza Hut, Inc.
As Marketing Manager, planned, developed, and rolled out major national marketing programs.
PlayStation/Stuffed Crust promotion (budget: $15M). Multi-year program and partnership drove
record company sales, led to record profits for Sony, and won PROMO magazine award. Achieved
key company objectives for capturing younger demographic and raising overall brand regard.
Pizza Hut Star Wars – Episode One promotion (budget $31M) Drove 9% growth with comprehensive
program including toys, cups, instant-win/collect-and-win game across entire Pizza Hut, KFC, and
Taco Bell system. Utilized extensive restaurant POP, television, radio, internet, and print.
Pizza Hut, Inc.
As Marketing Manager, planned, developed, and rolled out major national marketing programs.
PlayStation/Stuffed Crust promotion (budget: $15M). Multi-year program and partnership drove
record company sales, led to record profits for Sony, and won PROMO magazine award. Achieved
key company objectives for capturing younger demographic and raising overall brand regard.
Pizza Hut Star Wars – Episode One promotion (budget $31M) Drove 9% growth with comprehensive
program including toys, cups, instant-win/collect-and-win game across entire Pizza Hut, KFC, and
Taco Bell system. Utilized extensive restaurant POP, television, radio, internet, and print.
Other key co-promotional efforts:
Visa, MLB, NCAA, Pepsi-Cola, Anheuser-Busch, CDNow.
Additional:
- Launched first interactive Pizza Hut website with ordering capabilities.
- Directed national promotions and national beverage program.
- Developed strategy and managed major ad agencies for production of print and broadcast media.
- Implemented national local-level marketing and loyalty programs.
- Chosen by senior management to cross-functional team for comprehensive organizational change resulting in Pizza Hut
becoming #1 rated place to work in Dallas.
Visa, MLB, NCAA, Pepsi-Cola, Anheuser-Busch, CDNow.
Additional:
- Launched first interactive Pizza Hut website with ordering capabilities.
- Directed national promotions and national beverage program.
- Developed strategy and managed major ad agencies for production of print and broadcast media.
- Implemented national local-level marketing and loyalty programs.
- Chosen by senior management to cross-functional team for comprehensive organizational change resulting in Pizza Hut
becoming #1 rated place to work in Dallas.
All Materials copyrighted 2009 KFWimer Marketing
FootLocker/Final Four promotion Partnership program drove record
traffic for Footlocker in key season, while contributing to most
profitable period for Pizza Hut in prior two years.